✦ Carton & Display
Countertop Displays
Countertop Displays are compact point-of-sale display units designed to present products prominently on retail counters, checkout areas, reception desks and promotional tables. Depending on the structure, the display may include an open-front tray, raised header panel, product compartments, inserts or a removable cover for transportation.
Also known as counter display boxes or point-of-purchase displays, these units help organise products while increasing visibility close to the customer. The dimensions, product capacity, corrugated board construction, printed artwork and internal arrangement can be customised according to the product and retail environment.
Stronger Visibility at the Point of Sale
The raised header and open display area position products where customers can see and access them easily, supporting product launches, promotions and impulse purchases.
Customised Around Your Product
The display dimensions, number of product facings, internal compartments and printed branding can be tailored to hold products neatly and communicate the intended marketing message.
- Checkout and cashier-counter displays
- Product launches and promotional campaigns
- Snacks and confectionery
- Sachets, packets and sample products
- Cosmetics and personal-care products
- Pharmaceutical and healthcare products
- Mobile phone and electronic accessories
- Stationery and small office supplies
- Hardware and compact DIY products
- Gift cards, vouchers and promotional coupons
- Travel-sized and trial-sized products
- Brochures, catalogues and leaflets
- Event-registration and exhibition counters
- Café, restaurant and hospitality counters
- Places products at a highly visible customer touchpoint
- Supports impulse purchases and promotional campaigns
- Keeps small products organised and accessible
- Raised header panel provides prominent branding space
- Custom sizing helps products remain properly positioned
- Can be designed with multiple compartments or product facings
- Allows customers to view and select products conveniently
- Suitable for temporary promotions or regular retail displays
- Provides space for product information, pricing and QR codes
- May be supplied flat to reduce storage and transportation space
- Can include inserts or dividers for better product organisation
- Lightweight and convenient to reposition
- Custom printing creates a consistent branded presentation
- Reusable for the intended campaign when it remains structurally suitable
- Retail and convenience stores
- Supermarkets and pharmacies
- Food and beverage
- Confectionery and snack brands
- Cosmetics and personal care
- Pharmaceutical and healthcare
- Electronics and mobile accessories
- Hardware and home improvement
- Stationery and office supplies
- FMCG and consumer products
- Hospitality, cafés and restaurants
- Banking and financial services
- Events, exhibitions and promotions
- E-commerce brands entering physical retail
| Product Type | Countertop Display / Counter Display Box / Point-of-Sale Display |
| Display Structure | Open-front tray, dispenser display, tiered display or other customised format |
| Material | Paperboard, kraft board or corrugated fibreboard, subject to structural requirements |
| Board Construction | Selected according to display dimensions, product weight and intended usage period |
| Header Panel | Integrated, folding, detachable or customised raised header |
| Display Opening | Open front, open top, product-access cut-out or customised opening |
| Product Capacity | Customised according to product dimensions, weight and required number of units |
| Dimensions | Custom-made length × width × height |
| Dimension Basis | Internal usable dimensions are recommended when specifying product fit |
| Printing | Customised printing subject to artwork, material and minimum order quantity |
| Board Finish | Kraft, white or other available printable board surfaces |
| Internal Fittings | Dividers, stepped inserts, partitions or product-locating inserts may be added |
| Front Panel | Full-height, lowered or die-cut front panel according to visibility requirements |
| Transport Configuration | Flat-packed, pre-assembled or convertible from a shipping pack, subject to design |
| Assembly Method | Folding tabs, locking tabs, adhesive or other suitable construction |
| Order Quantity | Subject to dimensions, material, printing and finishing requirements |
| Customisation | Size, structure, header, product capacity, compartments, printing and finishing |